So what should these so-called social media experts do to find real work?

So what should these so-called social media experts do to find real work? Some of them might get lucky. Every big analyst firm should have a social media expert on hand to help train the slow adopters, at least until they get the point the analysts have to change titles again. But to me, saying you’re a social media specialist or a social media expert doesn’t amount to a whole lot. What else do you do? What do you do really? There’s no money to be made Digging up stories, hitting the StumbleUpon button or refreshing FriendFeed or Twitter, after all. Social Media is simply part of the landscape, in the background. Social media offers tools for communications and information sharing, but it’s a means to an end, not the end itself. Like the surge in Webmasters rose and fell, similar will be the rise and fall of people who flash you a business card with the term “social media” on it. It’s the 2008 version of the Aeron chair and Foosball table so common in the days of the Web 1.0 startup. If you’ve got social media on your card, think about what else you do. Are you a trainer or a marketer? Are you a PR person, or an IT expert? Don’t lose those talents, and be sure you make social media part of the landscape, not part of the headline, as it’s not the tools you use, it’s how you do it and what you’re looking to get accomplished. Social Media Experts are the New Webmasters (la profezia si sta realizzando)

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Gianluca Diegoli

Nato davanti alla TV ma con un'esperienza ventennale di management su digital marketing, ecommerce e comunicazione online per le maggiori aziende italiane. Ho creato il progetto di formazione Digital Update con Alessandra Farabegoli e insegno digital marketing all'Università IULM di Milano. Ho scritto Mobile Marketing per Hoepli, Vendere Online per Sole 24 Ore, Social Commerce per Apogeo, e 91 Discutibili Tesi per me stesso.